Boobie Ike built himself up from a rough start on the streets of Vice City into the owner of a real business empire, spanning real estate, a nightclub, and even a recording studio.

He plays the part of the friendly, easygoing local face — right up until business enters the conversation, at which point that warmth disappears fast.

His biggest venture these days is a partnership with Dre'Quan Priest on Only Raw Records, the two of them both chasing the same goal: an actual hit record.